New Mirrorless Canon EOS M3 Aims to Improve Autofocus
With Canon's mega-announcement this morning of 9 new products including the 50 Megapixel Canon EOS 5DS & 5DS R, the Canon EOS M3 mirrorless digital camera is finally confirmed.
The Canon EOS M3 is Canon's 3rd iteration to their first and only line of mirrors interchangeable digital cameras, preceded by the EOS M in 2012, and the EOS M2 in 2013. Bad news for American 'M' fans though (myself included), as of now the EOS M3 will not be released in the Unites States. The Canon EOS M2 was also never made available in the U.S.
Many regard the original EOS M as the best one of the most 'underrated' cameras of recent years. I believe this to be true as well, not because of how amazing it is, but how decent it is compared to the bad reputation it earned itself with horribly slow autofocus speeds out-of-the-box. A firmware update came later that improved its focusing speed a bit.
One of the main marketing points of the EOS M2 was that it is faster in autofocusing, they even compared it side by side to the EOS M in one of the promo videos.
It seems Canon is still trying to shake the stigma of the M being a slow focusing camera. With the official announcement of the Canon EOS M3 this morning, one of the only videos I can find featured Amsterdam based photographer Andres de Lange complimenting the EOS M3's focusing speed in just his second line of dialogue, saying:
"I like the Canon EOS M3 because the autofocus is really quick."
I think it's interesting and promising how Canon has geared their marketing towards patching the holes in the M family, but without a worldwide release of the M3, it seems Canon may still not yet be confident in the M line.
Take a peek over at Canonwatch.com for more specs and info!